According to Sundar Pichai on X, Google is rolling out Ask Maps, a Gemini-powered capability in Google Maps that answers complex, multi-constraint local queries, such as finding the best 3-hour family hikes in the Grand Tetons plus a lunch spot, now available in the US and India. As reported by Sundar Pichai, Ask Maps uses Gemini models to interpret nuanced user intent and context, enabling conversational search for places and activities that goes beyond traditional keyword matching. According to Sundar Pichai, this expands commercial opportunities for local businesses by improving discovery through natural-language queries, potentially increasing visibility for experience-based searches like family-friendly trails, cafes, and picnic areas. As stated by Sundar Pichai, enterprises in travel, hospitality, and local services can optimize Google Business Profiles and structured data to align with long-tail, conversational intents driven by Gemini in Maps.